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Posts Tagged ‘shoes’

A couple of weeks ago, I spent a couple of hours putting together a really great post, only to lose it to the computer abyss.   I’ll let you imagine a well researched post about how Sunchips was dumping their compostable packaging because loads of people thought that bag was too loud.

Can you imagine it?  Good post, eh?

There was a big campaign from angry customers to lose the noisy packaging.

Seriously?

Using packaging that is a gentler on the earth is too difficult, because the bag is too crinkly.

I don’t get it.  Can’t people just dump them into bowls so they can’t hear them crunch?  Oh, right, we’re Americans.  We want to dip our hand into the bags, watch our favorite t.v. show, and crunch our chips at the same time.

This is a case where the value of noiseless eating trumps any environmental values.

So, the day that I wrote my oh so well written and forever lost post lamenting the demise of the Sunchips packaging, I came across this photo on one of my facebook feeds. It sort of put this nonsense into perspective.

 

From Belete, who received a new pair of TOMS: “Now I will be healthy and clean!” From the Tom's Shoes facebook page

This child got his first pair of shoes from Tom’s Shoes.  The shoes were not about fashion or perfection.  The shoes were about keeping this kiddo healthy and clean.  I love this photo. You can see the joy because of a gift.  When was the last time one of our kids got this excited about their new shoes?

We take a lot for granted.

 

From Toms Shoes Facebook page

Tom’s shoes was started by Blake Mycoskie, a former Amazing Race competitor.  While he was traveling around the world he saw a need to provide shoes for the poorest children in developing nations.

He returned to Argentina, with the hope to provide 250 pairs of shoes for the locals there.  But, instead, he started a self-sustaining, profitable business model that donates one pair of shoes for each shoe purchased.  Recently, Tom’s Shoes donated their 1,000,000th pair.

So what’s the big deal about shoes? Most of us probably have several pairs littering the bottom of our closests.

From the Tom’s Website:

Why Shoes?

Many children in developing countries grow up barefoot. Whether at play, doing chores or going to school, these children are at risk:

A leading cause of disease in developing countries is soil-transmitted diseases, which can penetrate the skin through bare feet. Wearing shoes can help prevent these diseases, and the long-term physical and cognitive harm they cause.

Wearing shoes also prevents feet from getting cuts and sores. Not only are these injuries painful, they also are dangerous when wounds become infected.

Many times children can’t attend school barefoot because shoes are a required part of their uniform. If they don’t have shoes, they don’t go to school. If they don’t receive an education, they don’t have the opportunity to realize their potential.
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Small things can make a big difference.

Recyclable packaging reduces our carbon footprint and the amount of material that ends up in dumps.  Donating our old coats to our schools so that kids can be warm while they wait for the bus makes going to school more bearable.  Buying from companies that make intentional business plans that tread lightly on the earth, treat their employees well, and give back to their communities, doesn’t take a whole lot of extra effort on our part.

Businesses making a profit is not a bad thing. One doesn’t have to start a non-profit to give to others. What if companies started making giving-back a part of the business model?  Being profitable makes companies sustainable. Being profitable provides living wages for employees.

Here is your mission for this week should you choose to accept it.

Think of something you really, really love.  Maybe it’s shoes, fashion, books, food, make up, movies, etc., and investigate a company that is doing good for the community (locally or globally), making a profit, AND providing something that makes your day a little bit happier. Report back and let us all know what fantastic companies you’ve found.

As for me, I’m going to forget about Sunchips for a while and stick with Baked Kettle Chips for now.  (7.8 on the Goodguide, Genetically Engineered Free). Using wind and solar power to help satisfy my salt needs is a plus in my book.

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